The "cross-border e-commerce + industrial belt" outlet exploded
According to Yimai's "2024 Cross-border E-commerce Industrial Belt Research Report", China is the country with the largest manufacturing scale in the world, and the overall scale of the manufacturing industry has ranked first in the world for 14 consecutive years. According to incomplete statistics, China has a total of more than 1,100 industrial belts, most of which achieve intensive production in the form of physical regional industrial clusters.
From small commodities in Yiwu, Zhejiang Province to electronic products in Shenzhen, Guangdong, from shoes and clothing in Quanzhou, Fujian Province to auto parts in Changzhou, Jiangsu, these regionalized, specialized and large-scale industrial belts have broken the geographical time constraints of traditional trade through cross-border e-commerce, pushed cost-effective products and services to the international market, and formed an efficient growth link of "industrial belt-cross-border e-commerce platform-international market".
An in-depth analysis of the journey of China's cross-border sellers and even cross-border e-commerce platforms to go to sea, many people in the industry will find that there is an "industrial belt" behind it. Among them, the most representative is the "Four Little Tigers of China's Going to Sea".
In recent years, Temu, SHEIN, AliExpress and TikTok Shop have successively gone deep into many industrial belts across the country to recruit sellers, setting off a wave of cross-border e-commerce with factories in traditional industrial belts in a fully managed manner. Later, Temu and others successively launched a semi-custodial model, which lowered the threshold through platform empowerment while retaining the flexibility of the industrial belt, forming a value closed loop of "platform-industrial belt-consumer".
Under the "de-middleman" method of superimposing the advantages of characteristic industries and cross-border e-commerce platforms, China's cost-effective products have been able to go overseas.
The state has issued a number of policies, and e-commerce platforms have launched industrial belt plans to provide support for the development of industrial belts,Yimai cross-border ecological platform is also committed to building a trading bridge for cross-border sellers and suppliers in the industrial belt, and promoting Chinese goods to go overseas.
It is foreseeable that in the future of deep digitalization and globalization, the model of "cross-border e-commerce + industrial belt" will continue to innovate, and more domestic excellent industrial belt resources will be tapped.
